A private hire company has announced a reduction in fares across Cardiff.

Veezu, the UK's fastest-growing private hire company, implemented the price cuts in August as part of a pricing review.

This is the second phase of the company's initiative to provide affordable travel options in the city.

The first phase saw reduced rates for long-distance journeys introduced earlier this summer.

Veezu said the move was made to support Cardiff residents during the ongoing cost-of-living crisis.

The company said it aims to alleviate the financial burden on those who rely on private hire services for their daily travel needs.

Jack Price, regional director at Veezu, said: "We understand that many have felt the impact of rising expenses, and we are committed to making our services more accessible and affordable.

"This fare reduction is about helping Cardiff residents save money on transportation so they can focus on what matters most."

The fare cuts are not just a pricing strategy but a demonstration of Veezu's commitment to the Cardiff community, the company said.

Veezu said it recognises the challenges many residents face and aims to ease the financial strain by providing accessible and affordable transportation options.

Passengers can benefit from the fare reduction by booking a ride with Veezu by calling the number 02920 333 333.

Alternatively, they can download the app for easy access to the company's services.