A Penarth-based PR and marketing agency has appointed a new senior marketing and PR consultant.

TMPR has expanded its client services team with the appointment of Abby Davies as senior marketing and PR consultant.

This newly created role is part of the agency's sustainable growth strategy.

In her new role, Ms Davies will lead the development of a team focused on the education, healthcare, and technology sectors.

She will also be responsible for creative production, campaign management, and the delivery of PR content.

Ms Davies joins TMPR from St Joseph’s Hospital in Newport, where she led the marketing strategy and managed communications.

She has experience in managing communications for B2B businesses, enhancing brand reputation, and engaging key stakeholders across multiple channels.

Ms Davies said: "I’m delighted to have joined TMPR, a company that aligns with my personal values and empowers growth.

"One of my main career drivers is a passion for creative marketing and I am dedicated to helping clients achieve their business goals through effective marketing strategies and PR – something I believe TMPR excels at.

"The company has grown over the past year, implementing sustainable changes to its operations and overall business strategy.

"I’m excited to be part of this journey."

Over the past year, TMPR has increased its headcount by 50 per cent, piloted a new graduate scheme, and launched a full rebrand.

Louise Morgan, founder and director of TMPR, said: "At TMPR, we take a people-first approach, placing our employees, partners, and clients at the heart of everything we do.

"We believe in fostering growth and building trust by putting the right people in post; individuals who embody our culture and values.

"Abby's appointment marks an important milestone in the successful execution of our business strategy and she genuinely shares our energy and vision to make B2B marketing miracles happen.

"Welcome to the team, Abby."